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Marketing and Communications Specialist

Location : Hunt Valley, MD
Job Type : Direct
Hours : Full Time
Required Years of Experience : 2
Required Education : BA
Travel : No
Relocation : No

Job Description :

The Marketing and Communications Specialist is responsible for assisting in the management and implementation of CTI’s overall marketing strategy.  This person will work closely with the VP of Sales and Marketing to ensure marketing strategies and goals are being met.

  • This individual will assist in CTI’s overall marketing strategy

  • Maintenance of CTI’s website through WordPress

  • Develops content for CTI website

  • Design and layout of CTI’s promotional literature

  • Responsible for increasing awareness of CTI’s brand

  • Develop and maintain CTI’s external monthly newsletter, BLOGS and Product of the month

  • Creation of marketing campaigns utilizing

  • Creation of warm and cold email campaigns

  • Design and coordinate multiphase marketing campaigns

  • Responsible for event coordination for internal and customer facing events

  • Responsible for CTI’s Social Media presence

  • Communicate with CTI vendors to coordinate joint marketing activities

  • Attend business networking events

  • Prepares monthly reporting on customer base analytics

  • Responsible for tracking and adhering to CTI marketing budget

Required Qualifications :

  • Bachelor’s degree in Marketing, Advertising and or Communications

  • Minimum of two years of demonstrated success, preferably within the technology vertical

  • Goal driven, achievement oriented, high level of enthusiasm, confidence and professional poise

  • Ability to work independently and be a strong team player

  • Social Media Savvy – with LinkedIn, Facebook, Twitter and other Social Media outlets

  • Outgoing personality, not shy, able to speak with confidence in front of a large group

  • Excellent verbal & written communication skills as well as time management skills

  • Experience in negotiating with third party marketing agencies

  • Solid proficiency utilizing WordPress and adobe software

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